Coronation Coffee's spirited brand voice, expressed through vibrant colors and captivating prints, captures a playful and rebellious tone. Inspired by the opulent hues of international spice bazaars, the jewel-tone palette evokes a sense of adventure and exclusivity reminiscent of the peak of the spice trade. Prints, drawing from traditional blue and white pottery, signify the cultural practice of reserving special items for celebrations. With the tagline "Claim Your Cup," Coronation urges coffee lovers to seize the day, emphasizing that the brand goes beyond delivering quality coffee – it empowers drinkers to live life to the fullest.