Coronation Coffee takes the daily ritual of making and drinking coffee and gives it an air of whimsical irreverence, with a wink. Each coffee has a unique personality, just like each drinker, and the creative celebrates boldness and individuality. The tagline, “Claim Your Cup” encourages drinkers to seize their day from start to finish; the Coronation brand isn’t just about the quality of coffee, but about how that coffee can embolden the drinker to live fully.

The Coronation Coffee brand voice sets a playful, rebellious tone through color and prints. Jewel-tone colors inspired by those found in international spice bazaars set a tone of adventurousness and royalty. In the height of the spice trade, only the wealthiest merchants and upper class could afford them - Coronation brings that feeling of rarity to any coffee drinker. Prints inspired by traditional blue and white pottery reference how many cultures reserve their most sacred objects for celebrations.

Coronation Coffee brings the fanciness of specialty coffee to coffee enthusiasts’ every day. Custom mixed prints embody the idea that Coronation Coffee - and it’s drinkers - are a little bit extra.
Brand Identity, Conceptual,
Illustration, Packaging

Photography: Kate Warren