Coronation Coffee takes the daily ritual of making and drinking coffee and gives it an air of whimsical irreverence, with a wink.

The Coronation Coffee brand voice sets a playful, rebellious tone through color and prints. Jewel-tone colors inspired by those found in international spice bazaars set a tone of adventurousness and royalty. In the height of the spice trade, only the wealthiest merchants and upper class could afford them - Coronation brings that feeling of rarity to any coffee drinker. Prints inspired by traditional blue and white pottery reference how many cultures reserve their most sacred objects for celebrations. 

The tagline, “Claim Your Cup” encourages drinkers to seize their day from start to finish; the Coronation brand isn’t just about the quality of coffee, but about how that coffee can embolden the drinker to live fully.